In this article, I will show you how to build a high-converting sales funnel in WordPress using the #1 Sales Funnel Builder. You will learn how to generate more leads and turn your website visitors into customers by leveraging CartFlows. This tool helps to decrease your cart abandonment and gives you full control over the entire checkout experience.
What is a sales funnel?
A sales funnel is a highly-effective tool that describes the customers journey from the time they click on your Ad and through all the necessary steps & actions they need to take toward the purchase of your products or services. It basically helps you track your leads as they progress through the funnel and get closer to becoming paying customers.
Why are sales funnels so effective?
Sales funnels are so effective because they grab your customers by the hand and direct them to the next set of actions you want them to take such that you are in total control of what action they take next.
By leveraging funnels in your marketing, you automatically gain additional insights into what the customers want or are thinking about at each step of their journey through your funnels. With these insights, you may decide to invest in the right marketing activities and channels. Such insights become handy when you want to create highly-relevant and engaging messaging during each stage. And the overall aim of building funnels is to convert more prospects into paying customers, as well as gain back all cart-abandonments.
What are the steps within a sales funnel?
The four stages of the sales funnel are Awareness, Interest, Desire, and Action, collectively referred to using the pneumonic AIDA.
- Awareness (A) : This stage should make your offer appeal to the target audience by creating awareness for the product or service you are offering them. If you’re using a video on the landing page of the funnel, the first 3 seconds must capture the attention of your target audience, otherwise your funnel will not attract much leads to interact with it.
- Interest (I) : stimulate the interest of your audience in the benefits of your products or services, and that interest should be sufficient enough to encourage the buyer to proceed further along your funnel.
- Desire (D) : If you really want your product or service to appeal to the desire of your audience, you must create some form of ’emotional connection’ that presents your brands personality. You should ideally move the consumer from ‘liking’ the product or service to ‘wanting it’. Unless your offer is irresistible and catches the interest of your audience, you might end up having much lesser funnel engagements.
- Action (A) – CTA : After creating awareness for your offer, appealing to the interest and desire of your customers, always make sure you tell them what action they should take next. NEVER make the mistake of assuming they KNOW what to do next! Whether you simply want them to download a lead magnet or sign up for your paid course, make sure you add a call to action e.g. “CLICK HERE TO SUBSCRIBE”, “GET INSTANT ACCESS“, “SUBSCRIBE TO MY LIST” etc.
What do you need to build a sales funnel?
In order to build a highly-converting sales funnel, you need to the following:
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- A marketing plan with defined goals
- WooCommerce plugin
- A sales funnel plugin (I use CartFlows)
- A landing page
- Analytics and tracking tools
How can CartFlows help you build high-conversion sales funnels?
CartFlows comes with several ready-made templates, so all you need to do, is to identify the corresponding template that resonates with what you are offering and adopt it. Then edit the write-ups and images to reflect what your product or service is all about.
How to build a sales funnel in WordPress using CartFlows
- Building a funnel using CartFlows is very easy. All you need to do, is install the plugin, then navigate to the left menu of Your WordPress Website, locate “CartFlows > Flows > Add New”:
- On the next screen, locate the template that resonates with your offer and hover on it, then click “View all steps“.
- From there, click “Import Flow” at top-right corner as seen on the following screen:
- Make all the necessary editing on the “Landing“, “Checkout” and “Thank You” pages to suite your offer.
- Finally save the pages and link the flow with the appropriate woocommerce product for the landing page.
Testing your sales funnel
After setting up your funnel, you want to make sure that you thoroughly test it just to be sure that it is not leaking in any way. Testing your sales funnel can be done by simply visiting the landing page and pretending to be a customer by inputing your own details on the opt-in form. You then carefully interact with all the steps of the funnel so that along the way, you can be sure that there are no broken-links or dead-ends. If you eventually come across any broken links, simply fix them immediately. You may also give out the funnel link to about 10-20 beta testers who will interact with the funnel and give you their honest opinions about their user-experience through the journey.
Here are some key areas you want to make sure are fully functional without any glitch:
- The Landing page: You want to make sure that the “SUBMIT” buttons on the opt-in forms are 100% ACTIVE so that you don’t lose customer opt-ins to broken Submit buttons.
- Next is the Checkout page: On this page, ensure you limit the number of information fields you want to receive to the barest minimum. You don’t want to bore your intending customers with too much questions such that they easily exit your page.
- Finally is the Thank You page: You want to clearly state the instructions on how the customer will get access to either the lead magnet, or purchased product immediately they purchase/opt-in. You can also utilize the thank you page to upsell other offers that you have on your website.
Thereafter, when you are absolutely sure that the sales funnel is 100% functional without any glitch, you can begin to direct your traffic to the landing page.
Conclusion
So far, you will strongly agree with me that by leveraging the CartFlows plugin, you will get higher conversions and sales.
To get started, simply visit https://ideasdeck.com/go/cartflows